Sound familiar?

You have the streams. Nobody showed you where the money goes.

Which of your songs actually pays, and which one just gets played?

Can you name every place your money comes from, and who owes you each one?

If a payment went missing last quarter, would anyone notice?

Almost nobody in this industry can answer all three, and it has nothing to do with talent. Nobody teaches this part.

Why this faculty exists

Everyone starts with the release. We start with the statement.

Distribution, mastering, artwork, ads, analytics: all of it is a card away now. Access stopped being scarce.

What is scarce is the person who can take a royalty statement, walk it back to the fan who caused it, and tell an artist which move actually pays. Almost nobody is training that person.

BeforeA release calendar, numbers in four dashboards, and a feeling about what worked.

AfterOne map from the payment back to the fan, and a system for the part that repeats.

What you'll be able to do

Four things this industry pays for, learned in the order they happen.

1

Read the moneyStatements, splits, master against publishing, and who owes whom.

2

Find the leakUnregistered splits, missing metadata, unclaimed publishing. Money already made that never arrived.

3

Ship one release as a systemWritten down, repeatable, with one number that proves it worked.

4

Operate it after the hypeThe calendar, the fan data, and one report the artist reads on a Monday.

The roles

Two sides. Same map, different hands.

You come in through one side. You leave understanding both, because every fight in this industry happens where the two stop speaking the same language.

The side that creates

Artistic

Artist and performerYour catalog is an asset with a balance sheet, not a diary. Learn to read yours.Builds: the map of their own money

Songwriter and toplinerYour income is publishing. Splits, registration and the paperwork most writers sign without reading.Builds: a clean split and registration process

ProducerPoints, masters, stems, sample clearance. Where a producer's money hides and where it disappears.Builds: their own catalog and delivery system

Mixing and mastering engineerA studio service is a business with a pipeline. Same method, applied to your calendar.Builds: intake, pricing and repeat clients

Creative director and visual identityThe visual is not decoration. It is what makes a release findable and a catalog coherent.Builds: the release kit that scales

The side that operates

Industry

Artist managerThe role that has to answer for every number. This faculty is the job description almost nobody writes down.Builds: the artist's operating system

A&R and label operationsSigning is a bet. Learn to price it with the catalog data instead of the room.Builds: a repeatable evaluation

Digital marketing and streamingAds, playlists, short form. The part that is genuinely repeatable, and the part that is not.Builds: the release system

Publishing admin and royaltiesThe least glamorous seat in the industry and the one holding the most unclaimed money.Builds: reconciliation you can audit

Sync licensingOne placement can outearn a year of streams. It is a pipeline, so it can be built like one.Builds: a catalog that is pitchable

Live, touring and fan dataThe room is the only place the fan is yours. Everything else is rented attention.Builds: the fan list that outlives platforms

The manager who cannot read a split loses the artist money. The artist who cannot read a statement cannot tell. Both failures are the same missing skill, and it is the one this faculty teaches first.

Sound journey

Before the statement, the street. A raw report on where the music comes from.

No artist worship here. It lives inside the classroom, in the Culture pillar: zoom from Colombia's regions to its scenes, then Latin America and the world. Every stop carries the sound, the instruments or the bands, only facts we can stand behind, and the question this faculty always asks: the scene created the value, so who captured it?

Zoom 1Colombia by regionCaribbean, Pacific, Andes, Eastern Plains, the islands and the cities.

Zoom 2ScenesRock, rap, punk, vallenato, the music that exports and the underground.

Zoom 3Latin AmericaThe rhythms that travelled, and the paperwork that did not.

Zoom 4World and trendsBlues to K-pop, and the four elements of hip hop.

Open the Sound journey in the classroom →

Every rhythm on this map travelled from a place to a recording to a payment. Follow the royalty backwards and you always land in a region, a tradition and the people who made it.

Two of hip hop's four elements live next door: breaking is dance and graffiti is visual art. That is where this faculty meets a future Faculty of the Arts.

What you learn and build

Two blocks. The method, then the systems.

1

Foundations: the 4 pillarsFree, in the classroom. Each pillar ends with one real proof the team reviews.

Pillar 1CultureWhere the music comes from: Colombia's regions, its scenes, Latin America, the world, and hip hop culture.Open the pillar → Pillar 2The businessFollow the royalty backwards, diagnose the catalog, one release, one number.Open the pillar → Pillar 3Identity and personal brandYour story, your visual identity, and an audience you own.Open the pillar → Pillar 4Legal and accountingSplits, registrations, basic contracts, invoices and taxes. General education, not legal advice.Open the pillar →

2

Then, the systems (phase 2)Catalog, royalty reconciliation, the release written down, fan data you own, a pitchable catalog, the Monday report. Phase 2 is still being written.

The proof

The method is in production. This industry is where we point it next.

We will not open this faculty with a music case study we have not run. What we bring is the method, already paying in other industries.

28branches live in consumer lending, built from zeroRead the case study → $83,860closed won by a tax network that called its own clientsRead the case study →

4pillars, each ending with a proof the team reviews

The first music case studies are being built now. When one is real, it goes here.

The offer

Everything you need to start. In three lines.

1

The method

Four free pillars: culture, business, identity, and legal and accounting.

2

What comes next

The systems, built on a real catalog, in phase 2. Still being written.

3

What it costs to startNothing

You pay once you are working, to keep learning.

Reserve your place →

This faculty opens with the people who ask for it.

Both sides are welcome. Tell us which one you come from.
It is free to start.
Bring a catalog if you have one, even a small one.
English and Spanish. Ask in whichever one you think in.

The 21 written lessons are open today. The videos are being recorded.

If you already reconcile your own royalties and know every split by heart, you do not need us.

Faculty of the Music Business. Follow the royalty backwards.