MitHub University · Faculty 01 · Open

Faculty of Revenue Reverse Engineering. Follow the money backwards.

The revenue that already came in left a pattern. Here you learn to read it backwards and rebuild it on purpose, with the AI systems that do the marketing and the selling. Start free, today.

Mauricio Esparza
Mauricio EsparzaAI applied to marketing and sales
On LinkedIn →

Learning to master technology in our favor, so the machines do the work and we stop being the ones who execute and become the ones who direct. Learning to use a CRM powered by artificial intelligence makes that more possible every day.

AI applied to the CRM. 1 minute, in Spanish.

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6 chapters, free6 real proofsA person reviews each one
Sound familiar?

You know the tools. Nobody showed you where the money comes from.

A company says "we need AI", and you don't know where to start.
You automate steps that never produced a single dollar.
You finish courses, but can't prove you moved a real number.
Why this faculty exists

Everyone starts with the tool. We start with the payment.

This team learned it inside real companies: before building anything, trace a real sale backwards, from the money in the pocket to the very first touch. That's where the problem hides, and where the system that fixes it begins. This faculty is that method, in order.

BeforeAutomating a mess, and getting a faster mess.
AfterUnderstanding a business better than people who've been there for years, and shipping the system that moves the number.
The vocabulary

Three words that almost always show up in English. Here they are in plain language.

The faculty Revenue Reverse Engineering Reverse engineering applied to revenue

Revenue that already came in is a behavior, and a behavior can be read. You measure it, walk the pattern backwards, and rebuild it in the present. On purpose, not by luck.

The discipline GTM Engineering Engineering applied to going to market

There is AI for doctors, for architects, for lawyers. This is the AI pointed at marketing and selling. It has no name in Spanish yet, which tells you how early it is.

The tool that changed it Clay Data you can shape with your hands

Clay is moldable earth, and that is the idea: data you shape into whatever the business needs. The term GTM engineer was born inside that company.

The opening

Most of this is published in English. Here it is explained in Spanish, in the order the work happens.

The courses, the docs, the people who write about this: all of it in English. Meanwhile these systems are being installed everywhere. What is missing in Spanish is someone to teach it. That is what this faculty is for.

1
Early, not lateWe want the people who get on the wave while it is still forming.
2
The demand is realJob posts that ask for AI skills pay more. We do not promise you a job. Your open profile lets companies find you.
3
From here, for the worldThis team runs revenue systems for U.S. companies from Medellín. No relocation. It is what we do every day.
What you'll be able to do

Four things companies pay for, learned in the order they happen.

1
DiagnoseIdeal customer, objections, market, pipeline, CRM and data, so you understand the business before you build.
Chapters 1–3
2
Prove value fastPick the quick win that matters, so the math speaks for you.
Chapter 4
3
OperateFind your role, iterate, and stay ahead of the client.
Chapter 5
4
Show verified proofTurn your work into a case study, so a company can check what you did.
Chapter 6
What you learn and build

Two blocks. The method, then the systems.

1
Foundations: the 6 chaptersShort written lessons and one real proof per chapter. Free. Videos coming.
2
The systems you'll buildAI that acts, clean data, the CRM as the single source of truth, and reporting that shows what produced revenue.
The proof

We teach what this team deployed.

28branches live, from zero, a new one every three daysRead the case study →
13,159AI calls in a 10-branch pilot
$83,860closed won for a tax network, calling its own clientsRead the case study →
+28%higher salary in job posts that ask for AI skillsLightcast, Jul 2025
The offer

Everything you need to start. In three lines.

1
What's inside

6 chapters of short written lessons, and one real proof per chapter, reviewed by a person.

2
What it's worth

The method behind 28 live branches. No fee for getting hired: companies pay us, and that money goes back into education.

3
What it costs $0.

You only pay once you're working: a membership to keep learning.

Enroll free →

Your first chapter is already open.

  • No risk: free, no card, no fee to get a job.
  • What we promise: not a job, but the method. The work exists and it keeps growing.
  • Real proof: every chapter ends with something you can show a company.
  • Two doors: install these systems in your own business, or learn to install them for other companies.
Heads up: the chapter videos are not recorded yet. Every lesson is written, so you can start today.

AI already does the repetitive work. Stand on the side that builds the systems.

Start chapter 1 now

The new game: AI already does the repetitive work.

Enroll free → Free · English and Spanish